Zexi LIU
Lecturer, School of Arts at Renmin University
RESEARCH AREAS
Arts Marketing, Arts Management, Customer Behavior, Institution Strategy in Arts
WORK AND EDUCATION EXPERIENCE
HEC Montreal 2020.8-2023.2
Post-Doctoral, Department of Marketing
Peking University——Ph.D. of Arts Theory 2016.9-2020.7
Arts Theory, School of Arts
HEC Montreal——Visiting Student 2018.8-2019.2
Arts Marketing, Department of Marketing
Michigan State University——Master of Arts 2012.8-2014.5
Public Policy, School of Social Science
Zhejiang University——Bachelor of Arts 2008.9-2012.7
Industrial Design, School of Computer Science
PUBLICATION
? Zexi Liu, Yi Lin. Audience Loss: The Impact of Negative Expectation Failure on Non-profit Performing Arts Institutions [J]. Drama Art (CSSCI)，2021，（04）：134-147.
? Zexi Liu & Lin, Yi. Understanding the Leaving Subscriber’s Attribution and the Way to Attract Them Back in Non-profit Performing Arts. 15th International Conference of Arts and Cultural Management. June 2019. Venice, Italy.
? Zexi Liu. How does the theater industry respond to the COVID-19-exploration on the recall strategy of performing arts audience after the elimination of the epidemic [N] China Art Daily. 2020-03-09(003).
? Zexi Liu. The operating model of non-profit art institutions in the United States [J]. China Auction, 2016 (04): 35
? Zexi Liu. The industrialization of art requires the establishment of a composite talent training mechanism China Enterprise News, 2016-01-26 (011)
? Markets from meaning: quality uncertainty and the intersubjective construction of value. Aesthetic Value and Creative Economy - Cultural and Creative Industry Reader II, Taipei: Taipei Yuanliu Publishing House, April 2022 (Translation)
Huihui Luo, Zexi Liu. Aesthetics, Perception, and Design: Interdisciplinary Cultural Models, Aesthetic Values and Creative Economy - Cultural and Creative Industry Reader II, Taipei: Taipei Yuanliu Publishing House, April 2022 (Translation)
